Can Hologram Labs Revolutionise Our Digital Identity?
The digital identity platform has partnered with some of the biggest communities in Web3. Will they change the face of our online personas?
Say goodbye to static profile pictures!
With the continued rise of blockchain technology and the reawakening of the NFT market, having a unique digital identity is more important than ever.
Hologram, developed by Hologram Labs, is a platform that takes your static NFT PFPs and turns them into Vtuber-style interactive avatars. They’ve partnered with several NFT communities, including Cool Cats, Deadfellaz, and most recently Pudgy Penguins, with all Penguin holders able to claim a full-body 3D avatar for free this week.
What is Hologram?
Bringing an added level to digital identities, Hologram allows users to adopt their favourite PFPs for use across Zoom, Discord, Twitch and many other platforms.
Through both a Chrome extension and a stand-alone desktop app, Hologram presents brand-new opportunities for online expression – and with a mobile app on the way, their tech will only get more accessible.
But what does this mean for digital identity?
How does Hologram boost my digital identity?
Current forms of digital identity, such as profile pictures and usernames, are often limited in their ability to represent the complexity and uniqueness of an individual or a brand.
Hologram offers many obvious benefits in this respect, such as the ability to create a more dynamic and meaningful digital persona without doxxing the user, and opportunities for brands and businesses to create a more human, community-centric touchpoint with their audiences.
On top of this, the Hologram team takes privacy and security incredibly seriously. According to their FAQs, Hologram “does not store any personal data”, adding that “all computation is done on device, and no camera feed ever leaves your computer”.
Hologram is the natural next-step in the expansion of digital identity brought about by blockchain technology, but its success – as with anything concerning self-expression – will depend on its rate of adoption, and if the Web3 community takes it to heart.
Example Holograms from Cool Cats, Deadfellaz, Doodles and more are available for use via the Hologram Extension and in Hologram Studio right now, with dates on further roll-outs for partnered collections to be announced.