Drop Alert! Boss Beauties x Barbie Virtual Collectibles
The #1 fashion doll brand and leading women-led web3 project collaborate to empower young girls around the world to reach their dreams!
Unleashing girl power in the metaverse!
Today (May 18), the iconic fashion doll brand Barbie and leading women-led web3 project Boss Beauties are holding the inaugural general sale of their Virtual Collectibles. These PFP-style assets, contained within packs, include unique perks, such as access to “Career Conversations”, sticker packs, World of Barbie tickets and more!
Let’s look at how you can get involved!
When is the Boss Beauties x Barbie Virtual Collectibles drop?
The Boss Beauties x Barbie Virtual Collectibles pack drop takes place on May 18 at 16:00 UTC, in coordination with the Boss Beauties x Barbie activation at VeeCon 2023.
To purchase these packs, you’ll need to sign-up via the Mattel Creations website, which requires a simple email & password combination.
Alongside the drop, Boss Beauties are honouring the collaboration by donating $250,000 to benefit the Barbie Dream Gap Project, a global initiative giving resources, support and inspiration to young girls, and the Boss Beauties Foundation, a global programme which invests in research, advocacy, mentorships and scholarships for girls around the world.
How much do the packs cost, and what do they contain?
A single Boss Beauties x Barbie Virtual Collectibles pack costs $25, payable via credit/debit card, with a maximum of 8 packs per order.
Each pack contains 4 Virtual Collectibles, guaranteed to include two Common collectibles, one Uncommon collectible, and one Rare, Super Rare, Ultra Rare or Exclusive collectible. The collectibles depict Boss Beauties x Barbie characters in a range of careers, including artists, astronauts, CEOs, doctors, vets, pilots, and more.
Once the drop is live, these Boss Beauties x Barbie Virtual Collectibles will be available to buy, sell and trade with other collectors on the Mattel Creations Virtual Marketplace.
For a full breakdown of the rarity odds, visit the Mattel Creations website.
What perks do holders receive?
All holders of Boss Beauties x Barbie Virtual Collectibles will receive access to Career Conversations; virtual events with prominent women in a variety of fields to inspire women and girls to reach their dreams.
Holders of Super Rare rarity collectibles will receive a Career Sticker Pack, including a selection of exclusive stickers depicting the collectibles featured in the release.
Ultra Rare rarity collectible holders will receive a Barbie Career of the Year Doll Set, featuring the iconic doll in a wide variety of leading careers, with previous editions including dentists, doctors, teachers and more.
Exclusive rarity virtual collectibles, the rarest in the release, grant holders a ticket to the World of Barbie, a real-world Barbie-themed immersive experience, with locations in Los Angeles and Santa Monica.
Full details on the perks available and redemption steps are available on the Boss Beauties x Barbie sale page.
If you have any questions, you view the Boss Beauties x Barbie FAQs, or contact Mattel Creations Customer Service. Good luck!
To learn more about the Boss Beauties x Barbie Virtual Collectibles, visit the Mattel Creations website.