Entertainment company ‘Doodles’ recently premiered its animated special ‘Dullsville and The Doodleverse’ at the Toronto International Film Festival (TIFF), marking a major milestone for the brand.
The premiere took place at the historic Toronto Stock Exchange, attracting industry icons like Pharrell Williams and Coi Leray.
Originally launched as an NFT project, Doodles has evolved into a notable player in the entertainment sector.
What happened at the premiere?
The event saw a gathering of notable figures from music and entertainment, including Pharrell Williams, who served as executive producer, and Coi Leray, who contributed voice work and music for the special. The 20-minute film also featured original tracks from artists such as Lil Wayne, Lil Yachty, and Swae Lee.
Co-directed by Doodles co-founder Burnt Toast and produced by Golden Wolf, the animated special was part of a broader campaign involving music videos and live events.
“After meeting with various studios, we decided to bet on ourselves and develop ‘Dullsville and The Doodleverse’ with an experience that goes way beyond a pilot or film,” said Julian Holguin, CEO of Doodles. “As one of the largest and most influential film festivals in the world, TIFF is the perfect place to debut this milestone project from Doodles.”
Doodles over the years
Launched in 2021 as an NFT collection with its iconic pastel artwork, Doodles quickly became a major name in the digital collectibles space and has expanded its focus to include music, animation, and partnerships with well-known brands.
“Because the incredible Doodles community has driven our momentum since the beginning, we wanted to give them a peek at the creative process while honoring the characters they’ve come to love,” added Holguin. “We believe that the remarkable quality of the animated special will excite our loyal fans while attracting new ones.”
The success of ‘Dullsville and The Doodleverse’ at TIFF highlights Doodles’ ongoing transformation from a digital art project to a full-scale entertainment company, with future plans for additional collaborations and content.
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