FaZe Clan Partners With The Sandbox To Enter The Metaverse
The storied esports brand becomes the latest gaming organisation to enter Web3 – but if you know FaZe, you know they don’t do things by halves.
SEPTEMBER 26, 2022. NEWS. WRITTEN BY JENZ ALIPAR.
It’s time to #FaZeUp in the metaverse!
FaZe Clan, one of the world’s most popular esports organisations, has announced a partnership with The Sandbox, the leading decentralised metaverse ran by Animoca Brands.
This partnership will result in the development of FaZe World, a 12×12 virtual land (144 plot) estate encapsulating the lifestyle and culture of FaZe Clan, available in 2023.
Both companies will co-produce experiences for the FaZe community through The Sandbox’s digital infrastructure, hosting virtual events, and the release of digital products. This provides an avenue for gamifying FaZe World, where users can interact with FaZe talent, engage with other fans, and create new revenue opportunities.
The land plots surrounding FaZe World will be available for purchase by the public, giving FaZe fans the unique opportunity to be neighbours with the fan-favourite organisation.
Co-Founder and COO of The Sandbox, Sebastien Borget, praised FaZe and the partnership:
“We’re thrilled to collaborate in bringing FaZe World to The Sandbox as we prepare to launch many exciting activations that put players and creators in control of the next phase of internet culture, comprising user-generated content, Web3, Metaverse, and gaming.”
Lee Trink, CEO of FaZe Clan, noted that FaZe’s Clan’s leadership position in the gaming industry “presents an ideal opportunity to build bridges and lead the gaming community at large into the metaverse”.
FaZe joins over 400 brands that have already built partnerships The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Atari, CryptoKitties and many, many more.
Opinion
Since 2010, FaZe has always been at the forefront of popular gaming, and with The Sandbox as clear leaders in the metaverse space, this partnership is a natural fit.
Their entry into the metaverse is sure to shake things up and will, without a doubt, allow FaZe Clan to bring its 7-figure strong community into the Web3 realm.
It’s yet another massive opportunity for Web3 to connect with traditional gamers worldwide – another opportunity in a month that’s been full of them.
