Guild of Guardians Partners With 8 Esports Giants
The world’s biggest esports organisations have teamed up with Immutable’s much-anticipated mobile action RPG to bring Web3 games to the masses.
SEPTEMBER 17, 2022. NEWS. WRITTEN BY JOHN NICHOLS.
August was all about Polygon, but September is firmly Immutable X‘s territory.
Guild of Guardians – the upcoming mobile squad-based action RPG developed by Stepico Games and published by Immutable Games Studio – has announced a partnership with 8 of the world’s leading professional esports organisations; Cloud9, Fnatic, NAVI, Ninjas in Pyjamas, NRG, SK Gaming, T1 and Team Liquid.
This opens the door for millions of worldwide esports fans to join the over 250,000 players that have already pre-registered for the much-anticipated fantasy RPG.
In a bid to save Elderym, Guild of Guardians unites with the biggest names in esports 🤝
Introducing @TeamLiquid @natusvincere @SKGaming @FNATIC @NRGgg @T1LoL @NIP @Cloud9 🔥
Only Guardians with unbreakable resolve stand a chance! ⚔️
Learn more 👉 https://t.co/Xg3C4iZTXI pic.twitter.com/5GcjeJ4DVH
— GuildOfGuardians (@GuildOfGuardian) September 15, 2022
According to Guild of Guardians, the partnership will work in three phases.
The first of these will see branded playable characters enter the Guild of Guardians universe, available through either exclusive sales or as rewards to players.
The second phase sees leaderboards and branded factions enter the game, with each of the 8 factions competing for rewards.
The third phase is loosely defined as new content or game modes, and aims to drive social cooperation and competition by tying in the esports factions to tournament-like systems.
Derek Lau, VP & Game Director for Guild of Guardians, said;
“This is an incredible opportunity to team up with some of the most prominent and recognizable names in the professional esports space. GOG is a mobile team RPG which is built for players and designed as a highly accessible game, making it the perfect gateway into the world of web3 for all players.”
Pietro Fringuelli, Chairman of the Executive Board of The World Esports Association, said;
“We’re thrilled to partner with Guild of Guardians in what we believe to be a hugely symbiotic relationship for both our industries – gaming and esports. We firmly believe that esport brand integration into games is the future, enabling closer interactions between fans and teams. We’re excited by the notion of digital ownership and the ability to earn and trade in-game characters.”
Opinion
I love esports. Prior to focusing my efforts on blockchain, I spent several years designing broadcast graphics as a hobby, as well as a very brief amount of time as a low-level coach.
As this news came through, I was literally watching Fnatic face DRX in VCT Champions Istanbul (from the comfort of my desk). To hear that a whole host of big names have partnered with Immutable’s Guild of Guardians – even if it is just as branded, playable characters at first – has me very excited.
Esports and blockchain have fuelled eachother’s rampant growth as of late. From FTX’s $210 million deal with TSM to Fnatic’s partership with Crypto.com, NAVI’s fan token to Fnatic’s membership NFTs, FaZe’s partnership with The Sandbox and much, much more, we’re only seeing the start of the ties between the two emerging newcomers.
Combine this with esports eagerness to partner with mobile games – most notably with fabled NAVI CS:GO star s1mple becoming a playable character in Raid: Shadow Legends late last year to wild success – and it’s no surprise to see this why this partnership has come to fruition.
Once Guild of Guardians becomes available, you bet I’ll be first in line to try it out – and repping my boys Fnatic while I’m at it.
