Immutable-powered gaming franchise Illuvium has announced that it will leverage the fast-rising AI agent Virtuals Protocol to enhance their in-game NPCs.
Virtuals Protocol tech will be implemented across Illuvium’s trio of core titles; Illuvium: Overworld, Illuvium: Arena, and Illuvium: Zero. The initial focus is on Illuvium: Overworld ahead of its scheduled major update in Q2 2025.
Players can expect to see richer, more immersive and more dynamic quests, lore and in-game interactions, with NPCs set to receive a significant boost that the developers hope will help to build a living, breathing NFT game.

What is Illuvium?
Illuvium is an ecosystem of Web3 games, built on Immutable, and available on both PC and mobile.
The ecosystem spans a number of titles. Its core trio includes MMO experience Illuvium: Overworld, autobattler Illuvium: Arena, and strategy and construction title Illuvium: Zero – with collectible card game Illuvium: Beyond serving as a spin-off experience.
The core Illuvium: Overworld game held its official launch in July 2o24. Players navigate an expansive open world, capturing creatures called Illuvials to train them for use in PVP battles. It is all with the $ILV token serving as the core of the Illuvium ecosystem.
Currently, Illuvium is working towards a Q2 2025 overhaul of Illuvium: Overworld, designed to refocus the experience into a truly modern MMO.

What is Virtuals Protocol?
Virtuals Protocol is an AI agent creation service, powered by unique native tokens – $VIRTUAL on Ethereum, and AI agent tokens on Base.
By utilising Virtuals Protocol, users can create powerful AI agents. Built with Virtuals proprietary G.A.M.E large language model framework. They can be deployed in a number of scenarios, including video games, social media and more. Unique tokens are made for each AI agent – similar to sites such as pump.fun – allowing the community to own a share of each AI agents and predict their future potential.
The most popular AI agent deployed thus far is AiXBT. It is a AI-powered social media account inspired by ZachXBT. $AIXBT token currently sits at $0.411 USD, giving it a market cap above $400 million USD.
Ether Mage, co-founder of Virtuals Protocol, is excited by Illuvium’s adopted of its tech. “lluvium’s immersive world, combined with an agentic NPC framework, positions it to lead the next era of gaming innovation. We’re thrilled to bring our proprietary framework to life in their upcoming ‘MMO lite’ and showcase the transformative potential of AI-driven gaming.”

COO & founder of NFT Insider. Bullish on web3. Competitive soul.