2023/24 Premier League champions Manchester City FC have collaborated with crypto exchange and web3 technology company OKX to launch ‘Unseen City: Echoes of Blue’, a virtual escape room.
Available from August 9 to September 5, fans are invited to tackle tasks in a virtual world built upon the heritage of Manchester City F.C.
By completing tasks within the virtual escape room, participants can obtain exclusive rewards, from match tickets and limited edition “Unseen City” shirts, to a stadium tour led by a Manchester City legend.
What is OKX?
OKX is a leading centralised crypto exchange and web3 technology company, boasting over 50 million users. It’s products include the namesake OKX exchange, the self-custodial cross-chain OKX Wallet, and its more recent game development platform, OKX Gamesphere.
The company has leveraged its strong web3 presence into lucrative commercial partnerships – being a Global Partner of Manchester City F.C., and the Primary Partner of the McLaren F1 team – connecting with huge non-web3 fanbases.
Manchester City signed their partnership with OKX in March 2022, with OKX becoming Manchester City’s Official Sleeve Partner in 2023, before securing themselves the European Sponsorship Association ‘Sport Sponsorship of the Year’ award.
What is Unseen City: Echoes of Blue?
Unseen City: Echoes of Blue is a virtual escape room experience, comprised of five distinct rooms; the Training Room, Strategy Room, OKX Lounge, Trophy Room, and Lobby. Each room brings a range of unique challenges, and players must complete all the challenges in each room before they can progress to the next one.
Throughout this virtual adventure, participants are guided by AI-powered versions of some of Manchester City’s star players, including Jack Grealish, Kevin De Bruyne and Alex Greenwood. Fans can interact, chat and receive helpful tips through these in-experience avatars.
Within the OKX Lounge, fans can discover two unique Manchester City x OKX digital items, titled ‘Unseen City Shirts.’
Tom Boyle, VP of Global Partnerships Marketing and Operations at Manchester City, remarked that; “Throughout our long-standing partnership with OKX, we’ve continued to push the boundaries and our latest Unseen City project allows our fans to test their City knowledge in an innovative virtual escape room environment.”
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