How do I promote my NFTs?
You’ve likely heard of NFTs selling for huge sums of money, which can be both inspiring and misleading. Although this is possible, it is usually through a combination of status, quality, utility – and plain luck.
Your first NFT sales are likely to be a far more modest affair – but first, you have to promote your NFTs to find an audience.
There are multiple options to promote an NFT collection, both free and paid.
Free Promotions
Social media
The most organic way to promote your NFT collection is via social media. Engage with like-minded creators and collectors, and aim to gather honest, organic followers. 100 engaged followers is far more valuable than 10,000 inactive accounts!
Twitter is the primary platform for NFT collections, although Instagram, TikTok, and Medium are also good options.
If you’re looking to make your NFTs available for purchase on a particular date, be sure to start promoting this ahead of time. This gives potential buyers time to learn about your NFT collection, ask any questions, and prepare to make a purchase.
Get featured on Drop Calendars
One of the best ways to get more eyes on your works is to be featured on the homepage of an NFT marketplace, or to be included in the Drop Calendar of a NFT-focused website, service or platform.
Many marketplaces will organically promote recently-created NFTs, or will have ways to apply to be featured in these positions. Drop Calendars produced by websites, services and platforms will typically have a way to apply to be featured.
Media opportunities
If you’re launching a new NFT project, NFT-focused influencers, news websites and other media sources will likely want to talk with you.
Explore the various NFT-focused podcasts, Twitter Spaces and websites to find an outlet that’s willing to talk about your work.
Paid Promotions
PR articles
A paid article on a website exclusively dedicated to NFT coverage is one of the best ways to find an audience.
NFT Insider has an engaged global audience of NFT enthusiasts, interested in everything from NFT art and collectibles to blockchain games, metaverse titles and music – and by placing an article on the site, you’ll add professionalism, notability and prestige to your NFT collection.
On top of publishing an article on the website, these outlets will often share your article on their social media platforms, meaning you can reach a big audience across multiple mediums at once.
Work with influencers
There is a large array of NFT-focused influencers, covering practically every niche in the industry. Not only can they help to get the word out, but they can also give you advice based on their experience.
This is often a costly option, but choosing the right influencer at the right time could give big exposure to your NFT collection.
Set up a website
A dedicated website can add a good deal of legitimacy, authenticity and professionalism to your NFT collection.
By laying out all of the information about your NFT collection, buyers can learn more about you, your story and your work – and if you add an FAQ section, they can have their most common questions about your NFT collection answered in a flash.
This also helps when working with media outlets and influencers, as they can quickly check all of the information about your NFT collection without having to ask you directly.