Physical collectibles company Panini has announced a new set of FIFA Collect digital collectibles drops, with rewards that include ticket perks for the 2026 FIFA World Cup and 2025 FIFA Club World Cup.
The first of these drops, which is scheduled to begin during the week commencing March 17, 2025, will celebrate decades of FIFA World Cup history – merging Panini’s traditional physical collectibles with the growing world of digital collectibles.
These upcoming drops are a natural evolution of the partnership between Panini and FIFA Collect, combining tradition and innovation to create a football collectibles experience that continues to bring fans closer to the game.
What is FIFA Collect?
FIFA Collect is an online platform, launched by FIFA in collaboration with Modex.
Launched in September 2022, FIFA Collect gives football fans worldwide access to exclusive football-related content, unique experiences and digital collectibles that are powered by blockchain technology. These collectibles come in the form of themed packs, each of which contains a selection of Moments.
This technology allows FIFA Collect to ensure and verify the authenticity and rarity of their available collectibles, and provide a secure environment for digital collectible trading.
What can we expect from these new FIFA Collect drops?
Panini, FIFA and Modex have all expressed their excitement over this new series of upcoming digital collectibles.
“Panini and FIFA have been partners for decades, and this collaboration represents the natural evolution of our shared passion for football collectibles,” said Elisabetta Mussini, Group Licensing Director at Panini. “By bringing Panini’s iconic collectibles to FIFA Collect, we are creating an exciting and innovative way for fans to engage with the sport they love.”
Antonio Lorenzon, Chief Marketing Officer at Modex, added: “Football collecting has always been about capturing the game’s greatest moments, and we’re thrilled to expand this experience into the digital space alongside Panini. This collaboration is a perfect blend of history and innovation, allowing fans to celebrate football in a new and interactive way.”
The first Panini x FIFA Collect drop is set to arrive during the week commencing March 17, 2025. Budding collectors can sign-up on FIFA Collect to be notified when these drops go lives, and to secure a $5 USD welcome coupon to kick-start their digital collection.
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