Prada Celebrates the Festive Season with a Phygital Sweater Drop
On December 1st, wrap up warm with a gender-neutral phygital holiday sweater from the quintessential luxury Italian fashion house!
Time to turn that oh-so-passé Christmas gift into the next big must-have!
This will see the brand release a brand-new, limited-edition item of serialised clothing, with each garment paired with an exclusive NFT, giving various benefits to the holder.
This garment, #36 in the collection, sees a gender-neutral, traditional holiday sweater reimagined in a contemporary style. Made from Merino wool in a striking red, white and black design, it’s bold take on the festive staple is eponymous of Prada’s Creative Directors, Raf Simons and Miuccia Prada.
As with previous Timecapsule drops, NFT holders will be eligible to participate in exclusive benefits and experiences, such as their Prada Extends live events and Prada Mode private clubs, plus gain priority access to future phygital drops.
What Is The Prada Timecapsule Collection?
On the first Thursday of each month, Prada release limited quantities of a brand-new Timecapsule Collection garment, available for only 24 hours via the Ethereum blockchain.
Each limited-edition item is given a unique serial number, and is delivered in custom packaging. When purchasing from the Timecapsule collection, customers can redeem the connected NFT shortly after the completion of the sale.
These NFT include both the serial number of the drop, and the serial number for the connected physical item, guaranteeing a direct link between the physical and virtual products.
How Can I Purchase This Drop?
To be eligible for the drop, you must:
- Hold a Prada Timecapsule NFT in your wallet, and
- Be a verified member of the Prada Crypted Discord, with a green tick
The holiday sweater drop is open for 24 hours, starting Thursday, December 1st at 14 UTC.