Reddit Launches Brand-New NFT Avatar Marketplace


Reddit Launches Brand-New NFT Avatar Marketplace

Bye bye default Snoos, hello community-created, limited-edition on-chain avatars.


The front page of the internet has an all-new way to express yourself.

Social network Reddit has launched an NFT-based avatar marketplace, enabling users to purchase exclusive numbered Snoos – the mascot of Reddit – for use on the site and elsewhere.

These NFTs – all created by members of the Reddit community, and minted on Polygon – range from $9.99 to $99.99 in price, and can be purchased via credit card. Storage is achieved through Reddit’s own proprietary wallet called Vault, available through the Reddit app.


A total of 87 designs are currently available, with scarcity ranging from 1,000 per Snoo to just 100.

The company has worked with a range of artists – from r/Comics, r/ProCreate and r/AdobeIllustrator to name a few – for this first collection. Creators receive the net profit of any sales, after fees, as well as a 50/50 split of the revenue from any secondary sales.

Purchasers of these NFTs, when set as their avatar on Reddit, will see a “glow-like effect” surrounding their avatar when they comment on the site.


This isn’t the first time Reddit have experimented with NFTs. Last year, they released CryptoSnoos – a line of limited-release NFTs based on their titular mascot – and earlier this year, they began testing a Twitter-style system for setting ETH NFTs as your profile picture.

Artists who would like to be considered for future collections of Snoo NFTs are encouraged to join the waitlist.

Head to r/CollectibleAvatars and join the community for the full details, as well as artist features, exclusive AMAs and the very latest updates.



This is the third time in 12 months that Reddit has sought to integrate NFTs into its platform.

That’s not wholly unexpected. r/CryptoCurrency has over 5 million members, r/NFT is approaching half a million, and co-founder Alexis Ohanian has been a vocal advocate of NFTs in recent times.

With Facebook currently testing NFT profile pictures for select US users, 4 of the Big 5 social networks (Twitter, Instagram, Facebook and Reddit) have implemented NFT integration – TikTok being the last one standing. Could NFTs be heading to the ‘Tok too?


John Nichols
Founder & Editor of NFT Insider. Content & Community Lead at AtomicHub. Co-Host of the Mint One Podcast. Lifelong gamer & creative.
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