Web3 domain provider Unstoppable Domains has teamed up with popular web3 fitness app STEPN to launch the “.stepn” web3 domain.
This new Top Level Domain will enable STEPN users to seamlessly transfer $GMT and $GST, STEPN’s native tokens, and all other major cryptocurrencies and NFTs by integrating STEPN into Unstoppable’s extensive network of over 865 partner applications.
With this partnership, the new .stepn domain is poised to enhance STEPN’s reach, expanding its monthly user base which currently has between 2-3 million active members.
What is Unstoppable Domains hoping to achieve?
Since its inception in 2018, Unstoppable Domains have offered a range of blockchain-created domains, helping to introduce the world to web3. Their aim is to create user-owned domains which are identical across both web2 and web3, helping to fully-leverage the power of blockchain-based tech in the existing infrastructure of the internet.
STEPN will join Unstoppable Domains’ roster of 10+ web3 companies, including blockchain.com, as they build towards the next Internet Corporation for Assigned Names and Numbers (ICANN) round in 2026, which hopes to make Unstoppable Domains URLs ICANN-endorsed, like popular domains such as .net, .com and .org.
“STEPN is a remarkable example of the transformational power of web3, turning what was once a solitary activity into a vast online community where people can earn rewards while getting fit,” said Sandy Carter, CEO at Unstoppable Domains.
STEPN’s Co-Founder, Yawn Rong, is looking to blockchain technology to “bridge the gap between the physical and virtual world.” He continues; “Unstoppable have been superb partners throughout, making it incredibly easy for us to expand our web3 ecosystem.”
What is STEPN?
STEPN is a fitness app which encourages people to get active through its Move And Earn program. This involves digital asset incentives, combining engaging gamification methods with cutting-edge blockchain technology.
So far, the STEPN community has walked, jogged and ran over 300 million kilometres, burnt over 20 billion calories and have done their bit for the environment by offsetting 21 million kilograms of CO2. All of this data is recorded by STEPN using GPS.
The platform has now launched STEPN GO, a social-lifestyle app that enriches the unique STEPN ecosystem, available on Apple and Android devices. Features include a decentralised marketplace, a user-friendly Haus System to share Sneaker NFTs more easily, as well as customised avatars and an Interactive Map to boost the social aspect of the STEPN experience.
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