On November 16, adidas Originals unveiled a limited collection of blockchain-based virtual wearables ready for the Metaverse!
This will be adidas first NFT collection of wearables, called Virtual Gear, fulfilling their plans to strengthen their community-based, member-first, open metaverse strategy.
Designed to be worn by virtual avatars, adidas Virtual Gear will adapt and respond to the metaverse environments being built, making it ready for all frontiers of Web3.
The collection also features three limited edition creator-led wearables that each embody the artistic flare of Bored Ape Yacht Club (BAYC), gmoney, and PUNKS Comics, keeping with the brand’s ongoing partnership with its initial Web3 partners.
Community members who own an adidas virtual wearable and an NFT from a compatible partner collection (Bored Ape Yacht Club, Mutant Ape Yacht Club and Inhabitants) will be able to use a PFP Tool to “dress up” their NFT.
There’s two ways adidas fans can get their hands on one of these NFT wearables. Current owners of the adidas Originals: Capsule NFT Collection, launched back in May 2022 as part of one of the largest NFT Airdrops in history, can choose to burn their Capsule NFT. Once burned, owners will find out which of the 16 digital wearable NFTs they have been allocated.
For those who dont currently hold an adidas Originals: Capsule NFT, the new Virtual Gear collection will be available to purchase directly from the relevant NFT marketplaces, such as Opensea, from November 16th onwards.
Erika Wykes-Sneyd, VP of the adidas /// studio (‘Three Stripes Studio’), said:
I love the opportunity this collection represents for our most engaged community of holders. Every capsule holder has a choice at launch burn and express their virtual identity with adidas first Virtual Gear collection, or list and allow others to join this community. With our community and creator ecosystem at the core, adidas will explore every viable utility, platform, and experience within Web3 to unlock new possibilities for our wearables, with a focus on tangible value and immutable utility for our community members.
Commenting on the collection, Nic Galway, Senior VP of Creative Direction for adidas Originals, said:
“Web3 offers our designers and collaborators a new outlet to imagine, and reimagine, how our brand can be represented in augmented and virtual worlds. Creatively, were extremely proud to say that this virtual collection represents more than just a historic first for adidas. It also represents an idea of wearable clothing that can transcend time and space, a community that is vividly diverse, and a level of utility that can be explored and even discovered as worlds and avatars take new forms.
To learn more about Virtual Gear and adidas plans for the Metaverse, you can join their Discord or visit their website.
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