A recent post by McDonald’s on X has led to speculation among fans and investors, as they attempt to understand the brand’s ambiguous message.
Whilst some speculate that it might signal the return of all-day breakfast, others think it hints at a collaboration with the NFT project Doodles, which has led to a rise in trading for the collection.
Released on Tuesday, the short video suggests an announcement on November 18.
What was the announcement about?
The animated video shared on Instagram shows a smiley face, the date “11/18,” and a purple background.
Featured items include a McDonald’s hash brown and a coffee cup marked “hot contents.” As a pink hand removes the cup, a coffee ring remains, forming a smiley face with one eye outside the outline—an image notably similar to a popular NFT brand’s design.
Original audio with lyrics referencing “waking up beside you” has fueled theories that McDonald’s might bring back all-day breakfast, whilst others suspect a potential partnership with Doodles.
Impact on NFT Market
Following the post, trading volume for Doodles NFTs increased notably. CoinGecko data shows a 565% rise in trading volume over a 24-hour period, reaching 766 $ETH. This was further fueled by a post from Guillaume Huin, Senior Marketing Director at McDonald’s, hinting at a “collaboration” with a “superb fan base,” added to the speculation.
This potential link with McDonald’s also led to a 33% rise in the Doodles NFTs floor price, which climbed to 2.71 $ETH within 24 hours.
Whether the reveal involves McDonald’s all-day breakfast or a collaboration with an NFT project remains to be seen.
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