It’s time for the digital fashion world to log back in.
From April 9 to April 12, Metaverse Fashion Week 2025 (MVFW) returns to Decentraland, bringing together over 47 designers and brands from around the world. This year’s event centres around the theme “Infinite Identities,” inviting designers to explore how digital fashion can express personal, cultural, and collective narratives beyond physical limitations.
Held on the newly upgraded Decentraland 2.0, MVFW 2025 promises enhanced visuals, improved navigation, and greater interactivity. The event blends virtual runways, immersive art installations, and themed showrooms with panel discussions that examine the evolving role of fashion in online environments.
More than just a showcase, MVFW positions itself as a space for experimentation and reflection—where creators explore what fashion means when it’s no longer bound by material or geography.
What is Metaverse Fashion Week?
Launched in 2022, Metaverse Fashion Week is a virtual fashion event held inside Decentraland, a user-owned digital platform where avatars can explore, interact, and wear custom outfits.
MVFW invites designers to create clothing and experiences that exist purely in the metaverse, challenging traditional ideas of fashion production, ownership, and presentation.
The event is free to attend and visitors can watch digital runway shows, interact with wearables, explore curated showrooms, and attend panel talks featuring voices from the worlds of fashion, design, and technology.
What’s new in MVWF 2025?
After a year-long hiatus, MVFW returns with a central theme prompting participants to consider how fashion can reflect a wide range of lived experiences—including those often overlooked in traditional fashion settings.
“This year’s Metaverse Fashion Week comes at a critical moment for fashion and our society at large; one marked by rethinking priorities, authenticity, and connection,” says Bay Backner, Head Producer of MVFW. “I’ve had the privilege of working closely with every designer and brand taking part, and I’ve seen how digital fashion can elevate unheard voices, ask important questions, and spark real cultural change. In a time like this, when the physical world feels increasingly heavy or limiting, third spaces like Decentraland become places where people can breathe, create, and truly be themselves. MVFW 2025 channels that energy into a live moment for fashion’s next breakout names and creative economies.”
A new addition to the event is The Banners We Wear, a global competition that called on designers to create digital fashion rooted in themes such as resilience, identity, and social narratives. The selected winners will present their collections in a dedicated runway, supported by a $15,000 prize pool.
MVFW 2025 includes contributions from a wide mix of designers, including:
- Cyberdog (UK), with a collection influenced by rave subculture;
- Free The Youth (Ghana), highlighting African streetwear in digital form;
- GLTCH Atelier (Netherlands), exploring biomimicry and nature;
- SVD Denim (Ukraine), focusing on adaptive fashion for prosthetics;
- Spatialgineers Collective (Puerto Rico), addressing post-colonial identity and memory.
At the centre of MVFW 2025 are 16 interactive designer showrooms, split across two thematic areas:
- Augmented Self: Highlights tech-integrated fashion like AI styling (Digital Drip), augmented reality wearables (FFFACE.ME), and phygital collaborations (Another-1 x Templa).
- Storied Self: Features collections focused on culture, heritage, and identity, including wearable art for prosthetics and generative fashion inspired by nature.
In addition to runway shows and showroom visits, MVFW 2025 also features experimental digital art installations, including:
- Entangled Q – an interactive exhibit where avatars change shape over time, symbolising fluid identity.
- OFF-WORLD Galactic Expansion – a speculative design space exploring futuristic aesthetics using AI and robotics.
The event will also host a series of panel discussions and presentations from confirmed contributors including representatives from Parsons School of Design, Institut Français de la Mode, Harper’s BAZAAR Australia and Ready Player Me, among others.
Topics include the influence of AI on creative practice, the role of avatars in digital self-representation, fashion’s integration into gaming, and the potential of virtual environments to reshape retail.
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