Popular metaverse game The Sandbox has announced a partnership with Cirque du Soleil that will headline their upcoming Alpha Season 6 release.
The in-game launch – which has yet to see a confirmed date – will see two Cirque du Soleil-based experiences make their debut in The Sandbox. The first of these will be LUZIA; a celebration of Mexican culture and one of Cirque du Soleil’s most captivating stage shows since its debut in 2016.
Alongside these immersive experiences, players will be able to obtain brand-new themed avatars, collectibles and assets, both directly from these experiences, and via The Sandbox Marketplace.
Key Insights
- The Sandbox has partnered with Cirque du Soleil to welcome the iconic brand into their game
- This partnership will kick-off at the start of Alpha Season 6, set to debut soon
- Two Cirque du Soleil experiences will arrive in The Sandbox, alongside branded avatars and assets
- These on-chain assets can be earned in these new experiences, or purchased from the marketplace
- Cirque du Soleil becomes the latest big-name entertainment brand to enter The Sandbox
What is The Sandbox?
The Sandbox is a free-to-play Web3 metaverse game, built on Ethereum, and available on PC.
Released in 2018, the game sees players explore a voxel-based open world built by other players. User-generated games, experiences, attractions and more are at the heart of The Sandbox, with major real-world brands standing side-by-side with leading Web3 ma,es.
The game is widely-regarded as the world’s leading metaverse title, with over 16 million registered players. Building successful attractions sees players rewarded with $SAND tokens – the official ecosystem token of The Sandbox – and the game has a wide-array of such attractions, from art galleries and concert grounds to shops, games, experiences and much more.
Over the years, The Sandbox has grown a huge list of high-profile partners, including the likes of HSBC, Snoop Dogg, Care Bears and many, many more. Recent partnerships include deals with the likes of Attack on Titan, Hell’s Kitchen, and FaZe Clan.
How are The Sandbox and Cirque du Soleil working together?
As part of this collaboration, two official Cirque du Soleil experiences will become available in The Sandbox – including LUZIA – during Alpha Season 6, which is set to debut soon.
Alongside this, players will be able to earn and acquire official collaborative Avatars, collectibles, assets and more.
“Cirque du Soleil has constantly redefined live entertainment through imagination and emotion, and we’re thrilled to welcome them into The Sandbox to bring that spirit into the metaverse,” said Sébastien Borget, COO and co-founder of The Sandbox.
“This collaboration allows us to explore new forms of immersive storytelling to deliver the thrill and emotion of live spectacle in an interactive format, true to the energy of a theater experience.”
Noah Lemieux Bernier, VP Digital and Customer Experience at Cirque du Soleil, added; “We’ve explored digital storytelling before, but this collaboration with The Sandbox opens up new creative avenues. It enables us to bring the awe and artistry of our performances into immersive virtual spaces, fostering emotional connections with both longtime fans and new audiences in a format that’s interactive, social, and playful.
“It’s all part of our ambition to bring Cirque du Soleil into fans’ lives from showtime to all the time, with customer experience at the core.”
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